End-to-End Mobile App
2 Weeks (80 Hours)
Figma, Adobe Illustrator, Photoshop
Self Directed, with feedback from the mentor and peers
YUM was created for true foodies, those who love to try new restaurants and keep a close eye on the local food scene. The die hards who organize and categorize their favorite places and love to share recommendations and experiences with friends. YUM curates, personalizes, and streamlines the restaurant finding experience while connecting users to a network of fellow foodies.
EV Owners face difficulty in finding well-equipped charging stations to recharge their EVs. Often, end up arriving at a station which is out of order or have to wait in long queues. There is no centralized common platform catering to users' needs as they have to use multiple apps for differing charging stations.
To develop a centralized ecosystem for EV users where they can effortlessly locate and book charging stations for a smooth experience.
UX Designer (Research, Visual Design, Interaction Design, Usability Testing)
Research enables me to dig deep into my understanding of
users - not only their immediate frustrations, but also their hopes, fears, abilities, limitations, reasoning, and goals. It lays essential foundations for creating solutions in later stages.
To ensure the research stays on track and better guide the responsive website design later, it is important to create a research plan before diving into the research phase. I listed research goals, research questions, assumptions, methodologies, participants, and timeline in my research plan.
What products exist to find, save and share restaurants?
How do users interact with existing products?
What are users current pain points with existing products?
Which features are essential to find restaurants?
India is an emerging market and new to EVs. At the moment, there are nominal users for EV in India nevertheless the growth rate is substantial. To understand the mental model of users for switching from fuel-run vehicles to EVs; I conducted a survey and interviewed EV users to be cognizant of users' needs and aspirations..
A series of in-depth interviews were then conducted on 5 participants to further identify pain points, frustrations, needs, and desires with existing products to determine how YUM could improve this experience.
All participants used a combination of multiple apps to find, save and share restaurants
Users value the ability to customize their settings to curate things that fit their preferences
Major products in the market lack desirable features and feel impersonal, outdated and untrustworthy
A map feature with tags is paramount when searching for restaurants
Too much information on screen makes users feel overwhelmed, they'd like a more curated experience
Irrelevant suggestions feel impersonal and clutter the UI, filters are highly used tools when searching
Competitive analysis was conducted to identify competitor's strengths and weaknesses to inform Evive features and information structure.
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After conducting user interviews, all the participants responses were synthesized to identity themes, opportunities, and features that YUM could focus and improve upon.
An affinity map was created to identify high level themes and group similar insights gained from the user interviews.
Using the four hues of the SimpleStage identity as a starting point, I expanded the color palette to accommodate the needs of the platform’s complex dashboard system.
A persona was built based on the data collected to help drive decision making and keep the product focused on solving users pain points, frustrations, and goals.
To kick-off the design process, quick sketches helped me get ideas on paper to establish which elements were necessary for each screen. A low fidelity prototype was then created for initial user testing.
The primary user flow is the process of searching, saving and sharing with friends.
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EvivE simple information structure makes it easy to navigate and move through tasks.
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Rough sketches were done to get my initial thoughts on paper and brainstorm new ideas for specific UI elements.
Using the feedback and insights gained from research, analysis and sketching, a how-fidelity prototype was created to begin user testing.
A usability study was conducted to determine where improvements could be made and identify new ideas to satisfy user expectations, needs, and desires.
Source of restaurant review was unclear
Quick save option not available, had to specify which list to save to
Use color to differentiate YUM's suggestions from a users saved restaurants
Remove multi-step process to find social icons and make immediately visible
Add a moment of delight to let the user know a restaurant was saved
Inspiration was drawn from fine dining restaurants with a focus on minimal yet functional simplicity. The UI design reflects the user's desire to have a clutter free, curated look and feel.
YUM makes the process of finding a restaurant, saving it for later, and sharing it with friends simple and engaging. It connects people to a social network of fellow foodies and only suggests restaurants that match up with each user's preferences and positively reviewed and rated dining experiences.
Intro screen and onboarding
Users land on the map screen after signing in and when opening the app, making searches quick and easy.
After finding a restaurant, users can then save it and add it to as many lists as they'd like
After saving they can share it with their friends or friend groups
Users can follow friends and read their reviews or write a review and share pictures of their own dining experiences
Profiles feature a recommendation section where users can add their top rated spots
YUM recommends restaurants based on a users location, friends, saved restaurants, and their positive posts and reviews.
Integrates all needs into one streamlined experience
Suggests more personalized restaurant recommendations
Supports social connection and engagement
Saves favorites for quick reference later
Gives users more flexibility to create specialized lists
Provides a source of reputable reviews from trusted friends and influencers
